
This one is for the ladies. And, only the ladies, I fear.
(sorry guys)
Gals, not to be crass, but do you ever splurge so much on one item that you have to plot out how to wear it as many times possible to maximize the longevity of it and to minimize the cost-per-wearing?
Yep. That'll be me. I bought the most beautiful dress at Nordstrom last week, shown below. I don't want my mother to know exactly how much I spent, so I pulled the image from the designer's website.

I will get to don it a few times: first to my friends' wedding in Mackinac Island, Michigan in a few weeks. Second, I'll just HAVE to wear it to the formal wedding I'm attending with Brett in September at the Hotel Intercontinental here in Chicago.
Okay. So that is twice. The cost-per-wearing is still a tad on the high side for this bargain shopper. What now?
Do I start wearing it to work? To the office holiday party? Bowling? To the movies? Show up at the local dive bar in my black taffeta cocktail dress?
I just might.
I will say this, however, about Nordstrom's dress department. I had the absolute best shopping experience there I've ever had. Yes, she managed to get me to more than double my "budget" for the dress (yeah, I'm a real tough sell), but she somehow made the whole process fun.
Which says a lot, considering at one point I was squeezing myself into a borrowed pair of Spanx nude-colored, knee-length strangulation tights in order to smooth the bumps under one satin number she'd brought me.
Tangent alert: How do women wear those things? I turned blue from the waist up, I feel certain, from those things squeezing my thighs. And, the crotch hole? Just unladylike if you ask me. The nude hue does nothing for my complexion, and the NASA-developed space-leotard fabric just pushed all the excess fat above and below the Spanx, which was entirely unpleasant to both the eyes and the legs. Yes, I'll concede that they are a Godsend for some outfits, but I wouldn't have been able to consume a cocktail, much less dinner, if I was strapped into them. And, what's a wedding without enjoying some free drinks and food?
Back to the dress in question. So, I love it. And, it does NOT require any Medieval skin-gripping torture devices underneath in order to fit well and feel good. I swore I'd never buy another black dress, but this one has just that right amount of pizzaz and uniqueness to stand out just a little without calling too much attention away from the inevitably stunning bride. Best of all, I already have the shoes and the bag.
And, I emailed the salesgirl the following morning, when, to my dismay, I noticed on the designer's website (while showing the excellent purchase to my friend Katie) that they were running a 15% promotion off all dresses for the weekend, and she immediately (no questions asked) credited my account for the total 15%. What a gal!!
Working in marketing, I know that consumerism and shopping in general is almost entirely driven by the "brand experience" and I thanked her for continuing to make mine a great one. She knows she cemented my loyalty as a Nordstrom shopper, and I sent her boss an email bragging about her. And he actually responded. I know how important this stuff is, and wanted to do my part as the shopper on the good end of a customer service experience.
Because, after getting rudely treated at any number of stores while spending your hard-earned cash there, isn't it nice to experience someone who loves their job, is good at it, and makes you feel glad you stopped in? I think so, too.
Maybe I'll wear the dress over to thank her? That would bring me to three total showings, reducing my cost-per-wearing to something I can almost bear.


